With the closure of multiple news outlets in the City, Lincoln has lost its voice and, with it, the ability to positively promote why Greater Lincoln should be considered a prime destination to study, visit, work, live, raise a family or retire.
LoveLincoln fills that gap with one difference: it is dedicated to publishing good news, and to promoting the people, businesses and places that make Greater Lincoln a special place to be.
LoveLincoln isn’t a remnant of the old news industry trying to stay relevant; it’s built from the ground up to bring great content from the local area to local people, and to make us all proud of where we call home.

Focused on what matters to working professionals aged 20–60, LoveLincoln will keep the business community motivated to drive growth across Greater Lincoln, and will passionately support independents to flourish.

Founded by Dean Graham, Chair of InvestLincoln, former co-owner and growth architect of The Lincolnite, creator of some of Lincolnshire’s largest and most popular business expos and at the heart of Lincoln’s media and events industry for the past two decades. Dean has channelled a wealth of knowledge and learning into this new project and sees it as imperative that InvestLincoln has a platform that can amplify the work of The Collective.
